Camouflage – or Marketing?

The Basic Rules of Camouflage….. 

• No SHINE
• No SHAPE
• No SILHOUETTE
• No SOUND
• No SHADOW

Shine

The business must be shiny smart, both in public image and focussed thinking.
Be shiny, be noticed!

Shape

• Keep in shape,
• pay attention to costs,
• apply experience,
• be flexible.

Silhouette

Make sure the silhouette of your company’s vision is obvious and noticed by opinion-formers in your business.

Sound

Make sound that matters; choose the moment to make your point, even if it is just one point. Keep the messages simple and keep repeating them.

Shadow

Avoid the shadow of shallow but loud competitors who don’t deliver.

Move out, stand in the limelight and take the attention your business deserves.
Simon Pielow
Train Chartering for special events and occasions

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