From the BlogSubscribe Now

Guest Posting: Boost Your Online Visibility (and Traffic)

One of the things that I love about blogging is the community aspect of it. A blog’s community is not just on the site, it’s on Twitter, on Facebook, one LinkedIn and other social media sites. Conversations ebb and flow across various platforms increasing the visibility of the post.

Getting traffic to your blog isn’t just about building links and ranking in the search engines. That’s just one small source of potential readers. Social media is the next source that most people consider and that’s definitely a easy way to extend your reach.

The truth is that the more visible you are online, the more traffic you will get. That’s why guest posting on other people’s blogs can increase the traffic to your own site exponentially. I love that word…. exponentially.

How does guest posting work?

When you write a blog post for another blogger, all the people who visit that site will see the post you’ve written.

If it’s well written and engaging they will read the entire article and see the author box which gets included at the end of every guest post.

If they enjoyed your article, they may then click on one of the links you’ve included in your bio, this works best when there is a good, strong call to action in your bio. That’s where your traffic comes from. And this is traffic that wouldn’t necessarily have found you.

If you can create a conversation by encouraging people to comment on your guest post, you can increase the traffic that flows back to your site. Readers start to make a connection with you through the post’s comments and want to learn more by clicking on the bio that links to your site. Curiosity, another wonderful thing.

4  tips for getting traffic via guest posts

1. Write quality posts on relevant topics.

You should always be presenting your best quality writing anywhere you post. However, when you write for another person’s blog you also need to choose topics that are highly relevant to their readers (as well to your own market). They won’t read your article if it’s not relevant to them and the guest blog owner may not want to publish it.

2. Select sites whose readers are your target market.

Choose the places you guest post carefully to make the most of your efforts. Find ones that get a decent amount of traffic from people that you are trying to attract as customers. Gaining highly targeted traffic is one of the biggest benefits of guest posting.

3. Always keep track of comments.

As soon as you know the post has been published, subscribe to the comments so that you’ll be able to respond. Whenever someone makes a comment, be sure to leave your own response right away. They will appreciate it and often click through on your link.

4. Write a scrumptious bio box. There’s no point writing an amazing guest post just to have a boring author bio at the end that leads to nowhere. Write a few words about yourself and then invite readers to click on a specific link for something, such as a special offer, report, free giveaway, etc.

What to write in your guest post

Here are just a few ideas for topics you can write a guest post on:

• Create an FAQ about a topic related to your industry
• Describe the most common mistakes people make in your market
• Share your own experience with a relevant tool or tactic
• Do a Top Ten list of best practices for success in your market
• Write a “how to” tutorial on a topic that typically challenges people

If your guest posts are valuable and well-written, they will increase your visibility  and help establish you as an expert in your industry.

If the sites you choose to guest blog on have readers in your target market, you will start drawing more and more traffic to your site. And, as targeted traffic, these are the readers who are most likely to become long term readers and customers of your own.

What tips would you add to this list?


Related Posts Plugin for WordPress, Blogger...
About Sarah

Sarah Arrow is the managing editor of Birds on the Blog, in real life she is the communications director of a same day courier service. She gives away a fabulous Successful Business Blogging ebook and is co- author of the soon to be published Zero to Blogger book.


  1. Hi Sarah,

    Those are four very important points to take care of when guest posting. One point that I would add is to see if the blog owner has posted guest posting guidelines and to follow them very closely. Not every blogger has the same requirements for accepting guest posts so a guest blogger could hurt their changes of having a post accepted if s/he assumes that all bloggers want the same thing from guest bloggers.

    Stacy recently posted..How to Get Your Guest Posts Accepted Every TimeMy Profile

  2. Having a strong call to action is essential. Like you said, what is a great article without a strong to action. If you tell people what to do next they will, including they go value from the stuff you produced. Also taking advantage of social media is a big plus to gain more visibility.
    Jacob recently posted..MLM Success Secrets The Evil Goo-Roos Don’t Want You To KnowMy Profile

  3. Hi Sarah, guest posting is by far the best free way to make your site or blog known in short time, the only thing that is needed is quality content and blogs, thanks for sharing…
    Kostas recently posted..Search Engine Optimisation: Where to Start?My Profile

  4. Hi Sarah,
    It is ironic that I came to this post today because I did my first guest post ever! I did follow most of the steps above, but wish that I had read this before I posted mine. There are so many things I didn’t do. Well, if first you don’t succeed…. Now I have a better outlook for the next time I do it.
    Thanks so much for your awesome information,
    Donna Merrill
    Donna Merrill recently posted..Why Is Building Relationships Super Important?My Profile

  5. Hi Sarah,

    If I’m not wrong it’s my first time here.

    Guest blogging is very important and it really works when done right. If not done right, however, it can be disappointing as some people may think that just by guest blogging once or twice their traffic will double or triple. It won’t.

    When guest blogging is done on the right blogs and regularly, then, your traffic can double or triple, but it does take work and persistence. No doubt about it!
    Sylviane Nuccio recently posted..Why Writing For Peanuts When You Could Write For Big Buck?My Profile

  6. I don’t know how to invite guest blog to write on my post. A good idea on how to start doing it & i know that it will help in building more traffic to my site.thanks for sharing this good content.

  7. There are very helpful tips for guest blogging Sarah. If there is a way to gain a greater reach with your target market, it is with guest blogging. I also enjoy inviting other business owners, marketers and entrepreneurs to share their good content posts on my blog too.

    Guest blogging is a privilege and should not be abused. Meaning, the guest author should never spam and should respect any blogging guidelines for the site. If you can see the value in guest blogging, you can provide good quality content and are willing to help promote their site — then go for it, and step out and ask the blog owners about guest blogging. It is a fun and exciting way to keep building your business.
    Lynn Brown recently posted..Best 4 Blogging Tips for Small Business OwnersMy Profile

  8. I am new in guest blogging and what I have found out is that it adds variety in my blog when a guest offers his or her insights.
    Another perspective, another voice.
    Plus the people that comment on my guest’s posts are new people that will take a look at my posts too.
    It’s a win – win situation.

    Great tips on what to write on a guest blog, thanks for sharing!

  9. I have found out is that it adds variety in my blog when a guest offers his or her insights.I am not really familiar to this..But I want to learn..Thank you for sharing..
    Laura recently posted..Eine coole Ausstellung in WienMy Profile

  10. It’s nice to do guest post on other people’s blogs. I did many on top blogs and now I am already beginning to reap the benefit because some people have actually followed my link to visit my blog at Monetize Blogging and am really happy to have been given that rare opportunity.

    I am hoping to do another quality post in the nearest possible time. Thanks Sarah for this timely post.
    Amrik Virdi recently posted..How To Get Accepted Your Guest Post On Top BlogsMy Profile

  11. Hi Sarah,
    Informative post:) I learned a lot of new things in guest blogging and these things helped me a lot:) now I am finding guest blogging is easy and its really increasing the traffic of my company, Thank you:)

  12. Wonderful post:) I was a having a problem with guest blogging, but now this post helped me a lot, now I am doing guest blogging easily:) Thank you
    Writers Firm recently posted..CopywritingMy Profile

  13. Hi Sarah, excellent article this is! I started guest posting only a while ago so this is some really good advice to improve my writing (and I got some nice ideas).

    I’d also like to add something to your “what to write” list:
    It seems so work pretty well writing comparisons (for example alternatives to wordpress or why Google+ may be better than Facebook). People tend to believe these information and it is a lot of work we as a writer take off them for doing a detailed comparison and analysing all features of whatever it is we’re writing about.

    So, thanks again and I hope to read some more awesome blog posts here in future 😉
    Robert Weller recently posted..Buchrezension: Content Strategy for the WebMy Profile

  14. This is a great article as so many bloggers don’t think about guest blogging. They also get timid asking another blogger if they can guest post. As you say, the blogging community supports one another, and they will gladly accept guest posting and providing good information to their readers.