Tag Archives: Marketing

Political Intelligence in the Workplace

Over the last year (plus) we have been delivering a number of leadership programs in the Middle East where there has been an increasing demand for the topic of ‘Political Intelligence (PQ)’. People talk about IQ and EQ but often they forget about PQ… which is advantageous to get ahead. In today’s volatile, uncertain, complex,…

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Spam, Junk & Cold Calling… It’s Time To Be Innovative With Your Marketing!

I love spam! Well not excessive repeat of the same products but I am fascinated by other businesses marketing messages. In the UK we detest being sold too, where as selling is a respected profession in other cultures, why is that? I believe it is becoming increasingly harder to get noticed In business today, traditional…

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Social Media Lessons From The P0rn Industry

One from the archives… written in 2006 Last week I was invited to speak at a 4Networking breakfast event in Southend as I was in the area working with Sarah Arrow on our new ebook Zero to Blogger .I decided to do something a little different for my presentation inspired by a video I watched by Ed Celis earlier this year…

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Give Your Customers What They Want!

Several years ago my wife and I visited the City of Bath to spend the day sight seeing, shopping and enjoying some of the culinary delights on offer. Eventually, early evening we decided on dinner at the Firehouse Rotisserie and sat down to order our meal. Before I had a chance to study the menu I was asked…

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The Importance of a Network

Your network is the most powerful asset you have for creating opportunity and becoming more successful. I believe the calibre of people you associate with, will not only reflect on you, but will have a direct impact on your opportunities. **This blog post is for people who are new to networking or want to know exactly…

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